Search Engine Optimization (SEO)
Get more business with increased visibility in Google Search Results
What Is SEO?
SEO is the process of increasing a site’s organic (not paid) rankings in Google’s search engine results page (SERP). There are many things to get right when it comes to successful SEO. The website must be optimized for certain keywords, a large amount of content is often needed, links from other sites (hopefully sites relevant to your niche) that point to your site help Google trust you and help you develop authority in your space, and more.
How Do We Do SEO?
It all starts with you. We schedule a meeting and learn everything about your business and how it’s doing online right now. If you don’t have a website, the first month is largely about getting that set up. After that, it’s all about strategy.
Every business has a unique content strategy, keywords, link building tactics, and etc. Once we nail down which strategies work for your business, it’s all about execution and reporting. We measure everything we do for you, then show it to you in a simple and easy to digest report every month.
A comprehensive suite of services to help you succeed on the web.
Blogging helps your business do well in organic rankings because it helps you capture long-tail search terms. The goal of content generation is to have your website pop up in Google every time someone searches for information in your niche. This is a huge task, and it takes a lot of time and effort to do. Businesses need a team dedicated to doing this for them, and we can be that team for you.
We have the skills and tools to assess where your site is doing well and where it is not. The technical side of SEO is fundamental. If a website doesn’t get this part right then all its future efforts won’t matter. We also have a keen eye for designing web pages that convert. Remember, no matter how good your product is, if your website isn’t converting then it doesn’t matter. Don’t let your awesome product or service lose to the crappy ones!
Link building is important because the more links you have pointing to your site the easier it is for Google to trust that your site is legitimate. It is also widely known and accepted that the more links you have pointing to your site the better your site will rank. Link building can also help your site with Local SEO. If a bunch of local businesses are linking to you, Google can trust your site even more when it comes to ranking for search queries done by users in your area of operation.
Listings management has to do with the getting your business listed on digital business directories. Many experts, including Matt Cutts (an engineer at Google), have said that getting your name, address, and phone number (NAP) exactly right on all business directories is vitally important. We can get you listed on the most important business directories with perfect accuracy. Plus, if you ever change addresses, you don’t have to worry because we can update all your listings for you.
Keyword research is the foundation of any good SEO campaign. It drives pretty much every marketing move that SEOs make. Our skills and toolset allow us to see what keywords you are ranking for currently and which ones you are not. We can also check out your competition, see which keywords are helping them drive traffic, and then work on a strategy to outrank your competitors.
Google is constantly making updates every year to its search algorithms. There have been multiple case studies of websites traffic going from thousands a month to virtually zero because of an update, like the Panda update. SEO is what we do, and we are constantly reading articles, attending conferences, and everything else you don’t have time to do in order to stay current on what works and what doesn’t.